Conde Nast is the hottest magazine manager to be increased by Newsstand, the new element in iOS 5 that let us you buy and study guides. Since Newsstand was launched on the iPad, several Conde Nast brands have seen sales soar.
According to Electronista, subscribers to guides like The New Yorker and GQ have increased by a huge 268 % in the two months since Newsstand presented with iOS 5. Single-issue sales have also tips, making a 142 % leap.
Conde Nast management v. p. of marketing Monica Ray advised Electronista that Newsstand’s design has served. Putting the app on the desltop has given “focused attention” to Newsstand and made it easier for individuals to entry guides. This visibility seems to be important for magazine marketers, most of whom have fought to get individuals to study their products on the iPad.
Ray said Conde is “very beneficial that [it] will see a regularly advanced of development going send than [it] did before [Newsstand’s] arrival.”
Conde Nast is not the only manager for which Newsstand has been a advantage. Actual Designs revealed the other day that it has seen packages of pick “freemium example issues” increase 14 periods in just a few periods. For other brands, sales have bending, the business said. Actual Designs is behind such guides as The Viewer and Push Gazette.
Future, another manager of customer guides, has also reaped the benefits. CEO Level Wooden said the business marketed more electric difficulties through Newsstand in the four periods after iOS 5 was launched than it commonly provides in a 30 days. He said Potential guides were acquired two thousand periods in three periods.
There are 295 guides doing Newsstand, nine of which are Conde Nast guides.